Naming – Study and creation of the name of a company, service or product.

Naming is an area of branding and has the task of naming brands, services and products in order to translate their essence, principles, positioning and values.

One of the first steps in structuring the identity of a brand is to define the name that will accompany it.

A planned name has the ability to win customers and leverage new business.

The studies on possible names for brands and or attribute of products, pronunciation, writing, competition and trends, generate excellent results.

Having an effective name and communicating the positioning is extremely relevant. This process increases the chances of success due to rigorous, disciplined planning.